Decoded Fashion is a fashion and tech series that runs events around the world. Last week I attended the event in London and was filming some interviews with founders and designers from the tech and fashion world. There are so many interesting start ups in the space of fashion and tech and my first port of call was to go to the demo space to interview the founder of SnapFashion a visual search engine which scans the latest collections from a range of e-tailers based on a photo you take on your phone. Using SnapFashion you can also colour match. Another highlight of the demo area was my first time on virtual reality headsets Oculus Rift .
With the help of the computer scientists at Inition , Oculus Rift have made an immersive virtual world that takes you onto the front row of London Fashion Week – this I had seen before but when I was able to turn around and see the backstage at the fashion show and look up I shoot through the roof of the Tate modern I was really impressed. Another incredible inition/OculusRift experience is the Monolith for Gareth Pugh that was shown at Selfridges, London. Here is the video. That aside I also saw some great talks and panels at Decoded Fashion from a witty Henry Holland to the business savvy Mary Katrantzou. One thing that came out of the panels is how huge fit technology will be in fashion if there is a way to formalise sizing. Watch this space – or actually watch THIS space.
On Wednesday I DJed for Ralph Lauren Collection & Vogue who where celebrating the world tour of the Ralph Lauren GIANT Ricky bag during its world tour. The event was in aid The Royal Marsden Cancer Charity which is an incredible cause. @RalphLauren @BritishVogue @RoyalMarsden #Rickyworldtour
Here are my top 5 tracks of the evening:
1. 100% – Chromeo
2. Watts and NWA – Express Yourself (Hawk Reboot)
3. I Want Your Love (Todd Terje Remix)
4. I like it (Attar! Remix) – Adamski
5. Running (Acoustic) – Jessie Ware
Thanks AllSaints for inviting my down for the filming of their music video at one of my favourite east London pubs. I love intimate gigs, the video will be available soon at AllSaintsStudio.
This year was my first time to Coachella festival Palm Springs, with nearly 100 parties in weekend one alone it was enough to excite the most seasoned festival professional. Here are my top 4 highlights:
1. DJing at The Guess Hotel on the Sunday.
..Serendipity worked its magic and I was booked to DJ at The Viceroy in Palm Springs for the Guess Hotel Coachella party. The decks over looked the pool where people where dancing, drinking and swimming (sometimes all at once). Feeling inspired by the festival I played some of my favourite remixes of the artists performing including this Ms Mr track remixed by Chvrches , this Haim beauty and the recorded version of this track by Blood Orange featuring Samantha from the band Friends. It was so fun, thank you Guess and thank you for all those who high-fived me in your heart shaped sunglasses, can you get anymore Coachella!
..Lets just be clear, this is not how I usually travel to a festival but it definitely has its advantages. The traffic is a nightmare getting to and from palm springs on Coachella weekend and I was easily convinced when the option of a flight with private plane service SurfAir came up. Surfair is based in LA, backed by Jared Leto and does short haul flights on a monthly subscription basis. I was on board with my friends Sophie, Tom and James Blake who was also DJing for the festival.
More about Surfair: http://www.surfair.com/
3. Retoxing and Detoxing
I got very stuck in juices when in LA and was especially obsessed with Suja (King of Greens: so tasty). All this juice drinking was the perfect antidote to my other Coachella drinking obsession which was with Deep Eddy Vodka, the hangover free vodka as I like to call it. Suprised by how fresh face I was feeling I later learnt that they have a signature column distillation process, during which vodka is distilled 10 times in a state-of-the-art 20-foot column still to remove impurities! So much love put into the process and my head was thanking me when on Sunday I had to DJ.
4. Partying at The Frank Sinatra House
This year’s most talked about party was at the Frank Sinatra residence and thrown by Rita Ora and Jeremy Scott. Katy Perry took to the decks, I gave my friend Henri a pig back, everyone dressed in pyjamas and my friend Louise danced with a cuddly toy duck. In short it was awesome.
Following a conversation with my friend in LA this week I wanted to feature Cuff, to prove there can be a wearable technology that females might also want to wear. Cuff have started with protection technology – alerts can be sent to a private circle or a smaller alert if you are trying to get hold of someone. I have pre-ordered and will road testing soon but I just wanted to preview a few of their models today and say a big high five to co-founder Deepa Sood.
I was glad to see Fin the bluetooth ring reach its indiegogo goal . The style is elegant and the functions are endless; it allows your hand to be a wireless controller for smartphones, TVs, and other connected devices. More than that it also helps people who are visually impaired – click here for their case studies.